Puts the cult in culture. - Anonymous employee AllTrails Employee Review

1.0
22 Nov 2023
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Trail day once a month. Health and dental benefits are good. Working for an outdoors app makes certain aspects fun.

Cons

The CEO and senior leadership make it difficult to enjoy working at AllTrails. They tend to micromanage projects, which may cause set backs, and yet the blame still trickles down. Be cautious if you disagree with the CEO about anything. It appears to me that leadership operates under a hire fast fire fast mentality. Many employees, including ones that did their job well and were enjoyable to work with, have been let go for a variety of reasons that rarely ever add up. Quite a few other talented employees have left for better opportunities, seemingly frustrated by AllTrails work atmosphere. Job security is a big question mark. Whole teams that are praised today might be considered useless and let go tomorrow. The lack of transparency has been a major red flag. It feels like the only people left are “yes men”, who are afraid of disagreeing with leadership. The company lacks diversity and it does not seem like anything is being done to address it. It feels like the marketing team holds almost all decision making power. If you are on the design, finance, engineering, or the data teams, then chances are your voice will not be heard. Overall pay is adequate but still well below other companies. This company has the potential to be incredible. It has been a disappointment.

Explore other reviews about AllTrails

5.0
14 May 2026
Recommend
CEO approval
Business outlook

Pros

- We move fast and have high standards - Great benefits + trail days! (once a month we get to go hike individually or with teammates and test the app, it's such a cool perk) - Opportunities to connect in co working spaces in some cities + an all company summit this summer - We are unique in that we're small (220) employees, but financially healthy and PE-backed -- it's kind of the best of both worlds for someone like me that has worked in very spend conscious environments (Series A-C start ups), I can make fast decisions and a ton of impact but it feels more stable

Cons

- Some processes are still being built out (which can also be a pro! because we get to build them) - Priorities can change quickly

1.0
4 Jun 2026
Recommend
CEO approval
Business outlook

Pros

The company still has a strong brand and a product that resonates with users. There are a handful of hardworking individuals trying to keep things moving despite the chaos. The employees care, but the leadership is clueless.

Cons

The biggest issue is leadership. The departures of the CTO, CPO, and Head of Product have left massive gaps that have not been meaningfully addressed. There is no clear product vision, and it shows in the day to day confusion and constant reprioritization. The CEO has not built a cohesive or inspiring culture and, at times, feels like a poor fit for the company’s needs at this stage. Communication from the top lacks clarity and depth, and there is little confidence in long term strategy. Recent leadership decisions have only added to the concern. For example, moving the CMO into a Chief Business Officer role felt abrupt and unclear, and their company wide strategy shared in an all hands was reduced to a single sentence slide which is an accurate reflection of how underdeveloped and vague the current direction is. Unacceptable.

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