I love this place - Anonymous employee AppFolio Employee Review

5.0
17 Oct 2018
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

- Awesome leadership team. Being a publicly traded company, change within AppFolio and the product itself is necessary and constant. Executives are transparent in the reasons behind these changes, which allows employees to understand how the company ultimately makes decisions. This is rare for a company of this size. While AppFolio has grown substantially since I was hired, this is something that has not changed and I hope never will. - SO MUCH opportunity. Employees are encouraged to be forward-thinking in their career and management always looks internally when a new position opens. I have received 4 promotions in the span of 4 years. - Amazing people. I have met some of my closest friends working at AppFolio. They hire positive, hardworking people that you actually enjoy being around outside of work. - Cross departmental movement/learning opportunities. There are frequent meetings held for the sole purpose of educating employees on the inner workings of other departments to ensure we are all aligned as a business and to foster career progression. Employees are always supported if they have an interest in a position that falls outside of their department. - Impressive product. Employees are able to meet customers at trade shows, our annual customer conference, and luncheons hosted throughout the year across the country. Getting that face-to-face interaction allows us to see the positive impact our software has on our clients and their businesses. - Work hard, play hard mentality. The teams I have been a part of have always been rewarded for their success. - Compensation. We're all here to make money.

Cons

I can't think of any!

avatar
AppFolio Response
7y
Glad to hear you've found so much opportunity here - we love hearing these career growth success stories. Thank you for taking the time to share your experience and the great advice as we grow. We're continuing to invest in even more leadership and manager skills training - you've seen us ramp this up quite a bit this year and we will continue to add more in 2019.

Explore other reviews about AppFolio

5.0
17 Jun 2026
Recommend
CEO approval
Business outlook

Pros

Great people, team, and work environment/office.

Cons

Seems to be many changes with leadership/management

3.0
23 May 2026
Recommend
CEO approval
Business outlook

Pros

Frequent team outings and social events that help build relationships across the team. Generally a friendly, social environment!

Cons

The property management team is highly competitive when it comes to promotions, and I’ve seen BDRs remain in the same seat for years or eventually leave, as internal advancement opportunities can be limited. However, for top performers, there is promising upside, and you get to work with some of the best leaders in the organization. On the investment management team, leadership quality is more uneven, and there appears to be a lack of management experience, which has created gaps in coaching, accountability, and overall team development. As a result, performance outcomes have lagged, with the majority of BDRs and AEs struggling to consistently hit target. Team turnover has also been notably high, and leadership engagement only increased after a large portion of the team had already decided to leave, which by that point felt too late to rebuild morale or trust.

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AppFolio Response
2w
Thank you for sharing your feedback. It’s great to hear that you enjoyed our culture and team outings. We take your comments seriously – especially regarding the need for proactive management support, better coaching, and clearer advancement opportunities for our BDR and AE teams – and we are actively working to address these areas to ensure our reps feel supported and set up for long-term success. Thank you again for helping us improve, and we wish you the very best.
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