A very thoughtful workplace - Marketing Operations AppFolio Employee Review

5.0
28 Oct 2022
Recommend
CEO approval
Business outlook

Pros

Excellent culture. Great benefits. Quality product. Flexible work. IT department is amazing, and the provided tools are very good. Well structured organization. Lots of very intelligent, skilled people.

Cons

Fully paid healthcare would be very much appreciated

avatar
AppFolio Response
3y
Hi there, thanks for sharing such positive feedback on so many aspects of AppFolio! I certainly agree that we have excellent company culture, and feel incredibly lucky to work with the smart and talented people that contribute to making our culture what it is. Thanks for your constructive feedback as well. We strive to offer a compelling total rewards package, and we regularly assess what we offer against industry standards, as well as what is meaningful to our employees and adjust accordingly. We take all employee feedback to heart, so thanks for sharing your perspective.

Explore other reviews about AppFolio

5.0
17 Jun 2026
Recommend
CEO approval
Business outlook

Pros

Great people, team, and work environment/office.

Cons

Seems to be many changes with leadership/management

3.0
23 May 2026
Recommend
CEO approval
Business outlook

Pros

Frequent team outings and social events that help build relationships across the team. Generally a friendly, social environment!

Cons

The property management team is highly competitive when it comes to promotions, and I’ve seen BDRs remain in the same seat for years or eventually leave, as internal advancement opportunities can be limited. However, for top performers, there is promising upside, and you get to work with some of the best leaders in the organization. On the investment management team, leadership quality is more uneven, and there appears to be a lack of management experience, which has created gaps in coaching, accountability, and overall team development. As a result, performance outcomes have lagged, with the majority of BDRs and AEs struggling to consistently hit target. Team turnover has also been notably high, and leadership engagement only increased after a large portion of the team had already decided to leave, which by that point felt too late to rebuild morale or trust.

avatar
AppFolio Response
3w
Thank you for sharing your feedback. It’s great to hear that you enjoyed our culture and team outings. We take your comments seriously – especially regarding the need for proactive management support, better coaching, and clearer advancement opportunities for our BDR and AE teams – and we are actively working to address these areas to ensure our reps feel supported and set up for long-term success. Thank you again for helping us improve, and we wish you the very best.
See reviews by: Helpful|Rating|Date|All