The magic has left the building - Anonymous employee Athleta Employee Review

2.0
7 Apr 2017
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Discounts across brands and a nice way to learn retail. Great heritage with truly unique product and positioning with some wonderful people still in the organization.

Cons

The culture has tanked with most of the legacy people who built the brand and it's amazing culture pushed out and replaced with recycled gap robots. The emphasis has gone from a passion around the customer and empowerment of employees to discussions of efficient process and market share. I mourn for what was once an incredible culture that truly empowered the she to one that has evolved into trite aphorisms with no soul.

Explore other reviews about Athleta

5.0
30 Jun 2026
Recommend
CEO approval
Business outlook

Pros

Great discount, supportive environment, female centric, quality products.

Cons

There were mandatory quarterly meetings with lots of educational videos and role playing.

3.0
5 May 2026
Recommend
CEO approval
Business outlook

Pros

Very black & white on policies. You always know what is right or wrong.Operationally strong company that allows movement between brands. Decent pay if you advocate for yourself as an external, but don’t expect much once you’re in.

Cons

Company has changed direction so much since COVID. Seems like there’s no clear idea on who we are anymore.Senior leadership feels like a revolving door that only succeeds in spinning tires with no traction. We love to initiate something only to either sunset it months later or leave it in limbo(WellPro). The amount of stress pushed on stores to meet credit goals is absurd to the point it inspires unethical behaviors in certain stores.

See reviews by: Helpful|Rating|Date|All