Pros
If you’d asked me in 2019, this would’ve been a 5-star review. Since then, priorities and processes have changed markedly. Great people and cross-functional partners. Meaningful projects with recognizable customers; good place to build reps. Benefits and appreciation efforts are solid and sincere. Strong manager support in the SA Role —clear priorities, real air cover, and coaching.
Cons
Great guy at the top who gives genuine effort on culture—but when the folks executing on projects are in the office while most AEs & Leadership are fully remote, the message and the reality don’t match. Despite good intentions, ongoing process revamps have degraded execution for Sales Support & Operations—more handoffs/reviews, unclear ownership, and slower cycle times while Sales Support & Operatioins absorb added work. Continuous “transformation” has outpaced enablement, leaving Operations to bridge gaps between new workflows and real-world delivery. Frequent reorgs/process overhauls have hurt predictability, making capacity planning and quality control difficult for Operations. Shadow roles with no clear ownership. For years, BW had a client-specific “liaison” for a major account who attended sales meetings, traveled frequently for QC/surveys, and wasn’t clearly mapped to any manager or cost center. Sales Support & Operations regularly had to cover their responsibilities; repeated attempts to clarify reporting over a span of 5 years went nowhere. Excel has remained the default, and everyone rolls their own. No enterprise standards for trackers/templates means flexible for individuals, chaotic for big clients—version drift, conflicting numbers, and lots of “which sheet is the source of truth?” Expect Excel-heavy workflows and inconsistent templates. Comp at Bailiwick sits notably below the Twin Cities market average. Fine place to work—just know the “culture” comes with a quota.