An Incredible Place to Get Started on Your Career - Copy Strategist CT Employee Review

3.0
2 Feb 2021
Recommend
CEO approval
Business outlook

Pros

If you are just getting your foot in the door of digital marketing, CT is a great place to start. CT encourages a lot of cross-department collaboration, so it's really easy to learn incredibly quickly a little bit about every aspect of the field. In addition, the employees at CT are incredible. Some of the most supportive, helpful, and generous human beings I've had the pleasure of working with. Everyone is always willing to jump in and help or lend a few minutes to explain a task or show a more effective method for doing things. I would recommend CT to a friend who was just starting out and looking for a way into the market.

Cons

As incredible as the employees are at CT, upper management is another story. To begin, there was no HR department at the company (this may have changed but unlikely). There is one employee who handles HR-esque tasks, but any and all complaints or suggestions about/for management goes directly to the CEO and President of the company (who are brothers). Nothing is anonymous. When an anonymous review/comments system was suggested at a monthly meeting of top-performing employees, the President responded, "I don't understand why we would need this. People can just say what they need to say to my face." This is definitely one method of executive open communication, but it led many employees to feel stifled and like they could not express their concerns without being directly named and penalized by upper management. Those who did express concerns were often shut down and told they were wrong about their worries. For example, it is more than likely the CEO or President will respond to this review and claim that it is false or written by a poor-performer/someone who was fired. That's a pretty standard reaction from upper management at CT. This leads to the second biggest con of working for CT: the pay and bonus/promotion system. When you are hired, you will be given a very low salary per industry standards. Many new hires are told this is temporary and that pay will increase exponentially as you accomplish your career goals and receive the monthly profit share. For new hires/people who have been at the company for less than 2 years, the monthly profit share is rarely over $100. This can absolutely change if the company has had an incredible month, but for the 2 years I worked there, I maybe only had 4-6 months where my profit share was over +$100. It is definitely more for long-term employees, so if you stay on, you are rewarded. It is also widely known among employees that accomplishing your "career development goals" needed for promotion is notoriously difficult. Many are often be able to accomplish their first goal within 8 months - 1 year of starting at the company, but after that, it becomes increasingly difficult to reach the next "development" goal because management encourages Team Leads to grade-down on monthly ratings. The logic here is that this stringent grading helps curb over-generous grading, but even for a top-performing employee, this can add months to your career development timeline, pushing your next raise perpetually out further and further. Promotions shouldn't be given out willy-nilly, that's true. But this delayed promotional system becomes an issue because the starting base salary, even after the first "career development goal" raise, is low. If you live in LA, it is a just barely livable wage. To put it bluntly, it's known throughout the employee base that upper management will fight tooth-and-nail not to pay you what you're worth. If you're starting out in the field, this is a good place and salary to start, but if you're looking for a long-term, sustainable income or hoping to make 5k above your starting salary after your first 2 years there, it will not happen. That being said, some people are really happy with CT and really happy with the pay. It all depends on your expectations, financial needs, career growth goals, etc.

avatar
CT Response
5y
I'm glad to hear that we would have earned a recommendation from you to your friends! I won't accuse your review of being fake - I generally reserve that for the ones that are obviously fake and show a lack of experience with our company or teams. Its an unfortunate reality that they do exist, but they're a small handful of the net total of reviews we get. I don't know your personal sentiments toward the company, but I can see that some of your perceptions are mischaracterizing who we are / how we operate. I don't know if that's from a maligned point of view or if its just based on not interacting with us while you were here. Some corrections / clarifications to offer a more balanced perspective- We do not have a companywide, anonymous feedback system, that's true. Anonymity tends to limit action since we have to rely on the input of 'unnamed' sources to make actionable decisions that impact other people's income and careers. We do have a few teams and situations where anonymous feedback can be submitted through an untracked form, but its rarely used, and again, due to the limitations on following up with an anonymous individual, it tends to be hard to use in decision making. We're far from the only company that encourages transparency and we do protect individuals leaving feedback from exposure to others who may be impacted by it, as much as we can. People can definitely speak to me directly. Many do, and that's why we get a lot of positive feedback about our open lines of communication and the ability of team members to enact and prompt change. I tell every new team member that nothing at CT is sacred, they are encouraged to think critically about what we do, how we do it, our teams, and I stress that I'm only a chat message away. And that's been true for years. We have never shut anyone down or penalized anyone for being open in their communication with us. Its a highly valued way our teams contribute and a key thing we look for in choosing who we want leading. Sometimes we lack the desired resources to act on every good suggestion, and others, the suggestion wasn't that good- in which case we try and use it as an opportunity to educate and coach. Over the last 6 months, the average profit share per team member is between $150 and $200. New hires (inside of their first 90 days) do see a diminished profit share but that accelerates with performance and tenure. Profit shares are tied to company profitability (the more profitable we are, the more we payout to team members) and to individual performance. Career development goals are specifically set so that top performing team members can achieve them every 6 months and solid team members can achieve them inside of 12 months. They are consistently set that way, whether you're 3 weeks in, or 3 years in. The goal is that you can self-pace pay raises much faster than what you can earn elsewhere. Our career development program is highly regarded for this reason- your performance, not some corrupted system based on politics, dictates your earnings. For that reason, we won't go to arbitrary performance reviews that reward pandering or tenure alone. We gave out raises to over 15% of our staff in the last 90 days as a result of objective performance outcomes from our teams for our clients. Team leads are never told to grade individuals down - your ratings are based on an objective metric you have significant control over every month (primarily) and other less quantifiable perceptions that your team lead has of your work or contributions. In fact, our team leads are usually directed to 'round up' when balancing the two. Best of luck on whatever journey life has in store for you!

Explore other reviews about CT

5.0
29 Jan 2026
Recommend
CEO approval
Business outlook

Pros

Give good training and supportive work environment

Cons

Pay could be better for this role.

3.0
21 May 2026
Recommend
CEO approval
Business outlook

Pros

- Good pay - Team is great - Excellent organization

Cons

- Time tracking software is very invasive (screenshots every 5 to 10 min, mouse and keyboard tracking, camera must always be on while on work hours) - KPIs can be too demanding - Workload can be too heavy (I was managing around 15 accounts at one point)

See reviews by: Helpful|Rating|Date|All