Pros
I've been part of the Social Media team at Candybox for several years and one of the biggest strengths is the people. The team has a lot of longevity, with our entire social team being here for over 3 years, which really shows in how well everyone works together and the level of trust within the department. Over the last couple of years, the social team has evolved a lot. Social is now much more connected to broader marketing campaigns and strategy. There’s a much stronger focus on big ideas, creative thinking, and making sure social contributes to the overall marketing picture rather than just executing standalone content. We also work with a really wide mix of clients, which keeps the work interesting. A lot of our portfolio is B2B, but there’s been more and more opportunity to work with fun, consumer-facing brands and clients who actually invest in content creation. The variety is a strength because you’re not boxed into one industry or style of work, and you get exposure to a lot of different challenges and audiences. Leadership is supportive and there’s a real effort to help people grow. The revamped quarterly review process has made conversations about performance and development more structured and useful. Good work tends to get recognized, and there are opportunities to take ownership and grow within your role.
Cons
- As the team and agency have grown, so have expectations. The pace is fast and the quality bar/creative thinking is much higher than before. - Working across such a wide range of industries and client types means you need to be adaptable quickly, and sometimes work with limited assets or direction while still being expected to deliver strong, creative output. - Because social is now more integrated with broader marketing efforts, there is more collaboration, meetings, and alignment needed. This could be a con for people who prefer highly independent work.
