Too much time and effort spent on being unique (read: similar to Apple) to understand and learn from other ecommerce companies instead of reinventing the wheel. The company is too big to operate like a start-up or scale-up, but this isn't acknowledged. As a result everyone wants to do things fast but projects can actually take a long loooong time. Career progression depends on whether you're well-liked or not, and not on professional merit. Lots of VPs and directors but not enough operational resources.