Catalina Current environment - Anonymous employee Catalina Employee Review

1.0
17 Jul 2015
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

This company used to be a great place to work

Cons

TIMELINE: Apr 17, 2007 - Hellman & Friedman purchased Catalina Marketing for $1.7 billion including about $136 million of debt May 05, 2010 Catalina acquires digital coupon platforms (E-Centives) from Invenda October 10, 2011 - Hires Jamie Egasti, a 30-year Procter & Gamble veteran Jan 9, 2012 - Hires John Miles as CIO April 30, 2012 CATALINA ACQUIRES MOBILE COMMERCE INNOVATOR MODIV Media October 19, 2012 Rick Frier CFO leaves Catalina October 19, 2012 Michael Barna is names as "Interim Chief Financial Officer" June 01, 2013 - CIO John Miles abruptly leaves Catalina Feb 5, 2014 - Steven Rubinow Named EVP Chief Technology Officer March 4, 2014 - Majority stake in Catalina was sold to Berkshire Partners Because not all the interest of Catalina was sold; this was a “secondary transaction” where one private equity firm sells to another, primarily to achieve liquidity and to record an uplift in recorded carrying values where, as in this case, a minority interest continues to be held by Hellman & Friedman. September 05, 2014 - CATALINA ACQUIRES CELLFIRE April 01, 2015 - Catalina announces outsourcing Infrastructure team of 50 to India In April/June 2015 U.S. Senator Bill Nelson (Florida) requested from Labor Secretary Thomas E. Perez of the federal Labor Department to expand an investigation into potential abuses in the visa program designed to attract highly-skilled foreign workers to fill U.S. jobs. In the letter, it stated that Catalina Marketing in St. Petersburg was transitioning 50 employees for replacement through an outsourcing firm called Mindtree with headquarters in India and New Jersey. This request from Senator Nelson was in addition to the request he made to Jeh Johnson Secretary U.S. Department of Homeland Security, to investigate how certain U.S. work visas are awarded to immigrants (which included the practice going on at Catalina). Because of the outsourcing, the IT department’s moral is low. The CTO, Steve Rubinow, lives in Chicago (not in St. Petersburg). Recently, Steve Rubinow hired Derek Gilbert as VP Security and Business Systems, Technology, Derek lives in Texas and on visits the offices in St. Petersburg a few days a month. A new VP was hired in February 2015 that took over the department that was being outsourced. His job was specifically to outsource 50 employees. Of the 6 Network Admins in this department, only two were spared the layoff and outsourcing. However, the new VP brought over 2 NEW network admins from his previous employer; none of the 4 being laid off were ask to fill these jobs. Since the leadership of Jamie Egasti, the overall sales have decreased and the acquisition of E-Centives, Modiv and Cellfile , that were supposed to transform Catalina from brick and mortar coupons at the cash register to a multi channel digital content company, have failed to deliver any ROI. In fact the Modiv and E-Centives businsses are "dying on the vine". Cellfire was purchased because of a POC relationship with a MAJOR retailer; this retailer did not pursue any business with Cellfire after the POC. I am not sure where this company is heading or what the "exit strategy" is for Berkshire Partners. Please be very careful when considering a position at Catalina. I have been disappointed in the leadership and the lack of true vision and focus from Jamie Egasti and Steve Rubinow. If Catalina is not sold in the next 3 to 6 months, I would not be surprised if one or both Steve and Jami will be replaced by Berkshire Partners.

Explore other reviews about Catalina

5.0
27 Jan 2026
Recommend
CEO approval
Business outlook

Pros

Great people, good systems and software, rewarding business goals, and generally heard across teams and departments.

Cons

Occasional gaps across departments due to size and scale across the US and over seas.

4.0
2 Sept 2025
Recommend
CEO approval
Business outlook

Pros

Fully remote, great work life balance, unlimited PTO (that management encourages you to use), down to earth staff (we all know we’re not saving lives here). There’s a reason people leave and come back all the time. Many employees have been here 10+ years. There is encouragement to move departments if you’d like (not so much internationally). Pay is decent but you can absolutely make more elsewhere. They provide a decent severance package if (when) you get laid off.

Cons

Culture has plummeted in the last 5 years and NOT due to Covid/remote work. Leadership completely gave up on DEI, frequent layoffs. It’s a decent place to be if you survive layoffs but it feels like musical chairs waiting for your turn. I’ve seen people who’ve worked here as long as I’ve been alive get let go right before Christmas. Your manager and seller(s) make or break your experience as an AM (previously customer success manager). Bad manager = no career progression, no advocate for raises/promotions, no direct support. Bad seller = no work life balance, inter-office conflict, negative reviews from seller will impact your annual review.

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