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We take this advice very seriously. Recently I had the general managers meet for a summit. One of the objectives was to reaffirm clarity around our purpose for being in business. We answered the question "Why do we do that", and kept asking it until we narrowed in on our most fundamental motivation. It didn't surprise us, and it was rather confirming, that our ultimate purpose for being in business is to take care of people. It was agreed that there is a core motivation beyond profit and prestige that drives the engine of Coffman Engineers. It is people. Take care of people and the profit will take care of itself. Take care of the business to take care of people and take care of people to take care of the business. Thanks for your input.
- Dave Ruff, President