Pros
What they do is mostly what DeepMind is doing except the fact that they are not doing to earn more money, they are trying to popularize AGI. So, if you have any knowledge in machine learning (deep learning) and/or neuroscience, give it a shot.
Cons
The biggest con about this company is that we would not know when the AGI will finish making. On every product, from any company, it should have a broad vision or planning on what they are making, but not in here; thus, it is really like a laboratory where you do not have to be in hurry and have fun making AGI.