2 Mar 2017
Dexcom Response
9yWe appreciate this feedback and have taken it seriously. We are proud of our products and we do have a great team of people who have made us the fastest growing company in our industry segment for many years. We have a constant flow of new products, new FDA applications and new clinical studies to drive even greater sales.
We are sorry that you have this impression of our management and metrics, and hopefully this will change as you continue to work with both – we have a very talented sales force, and we have an equally talented group of leaders who care deeply about our sales force. Each field sales team member has an assigned territory and manages sales and relationships with health care providers and clinics in their territory.
Our space has become increasingly competitive, and we constantly search for new tools and methods to assist our field sales force in being more effective. Our use of IMS data has helped us focus our sales efforts, while giving appropriate credit for such sales, and over time should enable our sales team to achieve greater sales more efficiently. We will continue to improve our use of data and market research and find additional ways to help our sales team, and we welcome specific feedback on ideas you and all of our sales team may have.
However, increasing competition and regulation will drive us to continuously revise our selling process, and successful sales team members embrace and lead our change efforts.