- Lots of changes and everyone is trying to adapt (org changes, messaging, teams, processes, etc.) - "Old way" of doing things could get in the way of progress. There a lot of long tenured people at the company that may not be able to adapt to the change. This includes messaging pitch (from product to use cases/pain points), actual prospecting, how we go to market, team structures and how everyone works together, getting rid of red tape, the need for processes to streamline and make more time for quality work vs busy work.