That same compassion has occasionally worked against the company. Leadership’s reluctance to make tough personnel decisions allowed some employees to remain on payroll long after it was clear their projects weren’t producing any results. This created frustration for those of us who were meeting goals and driving revenue.
It’s disappointing to see a few recent negative reviews that appear to come from former employees who were released during restructuring efforts. While everyone’s experience is a matter of opinion, the negative reviews don’t reflect the reality most of us experienced while working here.
The CEO tried to help everyone succeed by creating an “innovation incubator” where employees on overhead could develop and market new concepts. While the intent was good, not all participants took advantage of that opportunity. Meetings mentioned negatively in some reviews were discussions about accountability and performance expectations. The CEO emphasized that he was trying to preserve jobs by continuing to pay for programs not bringing any revenue to the company, something most companies would not have done under similar circumstances.
No company is perfect, but DigitalCM’s leadership has shown a level of patience and empathy that’s rare in today’s workplace. Going forward, the company’s challenge is balancing compassion with accountability and continuing to focus on those committed to the mission.
