... unfortunately, what they are excited to do is gamble. All of management, from crew leaders to directors, use the rhetoric of casino addicts, preaching the Gambler's Fallacy verbatim in morning meetings and training employees to simply take the maximum number of shots possible in the field. A basic google search is all it takes to find out how deep in the sunk cost they are. They preach the inevitability of hitting it big while treating all slow days as a failure of work ethic, the Law of Averages is used as a bludgeon to push people into working longer hours, and at no point are the realities of sales, market caps, saturation, or returns on investment even mentioned - let alone discussed.