Ego-Driven Leadership and Unsustainable Work Culture - SEO & Projects Analyst Full Creative Employee Review

1. Company policies are applied unevenly across regions, and public call-outs of Indian employees during large meetings have created discomfort and a lack of psychological safety. 2. Employees in different regions(India vs UK) are paid very differently for comparable roles, creating frustration and a sense of unfairness. 3. Expectations, KPIs, and promotion criteria are vague, leaving employees unclear about how growth or evaluation actually works. 4. Many employees avoid engaging with HR due to concerns around neutrality, confidentiality, and genuine support. 5. Collaboration breaks down due to ego-driven behaviour and an unwillingness to accept feedback, resulting in silos instead of alignment. 6. Leadership fails to clearly communicate long-term goals, leading to constant fire-fighting and sudden demands that interrupt planned work and reduce efficiency. 7 Back-to-back meetings leave no space for focused work, yet output expectations remain high. Mandatory learning metrics feel like compliance rather than real development. 8. Language requirements are disproportionately imposed on Indian teams and exceed what is practically needed for day-to-day responsibilities. 9. Key systems, particularly the CRM, are outdated and slow teams down, increasing manual effort and limiting effective coordination between sales and marketing. I could continue, but the pattern is clear. Although I’m thankful for the experience, the company suffers from fundamental flaws. Feedback is encouraged in theory but dismissed in practice, with leadership operating in an echo chamber driven by unchecked egos.