26 Mar 2024
GoTo Response
2yWe appreciate the time you took to outline both the positive aspects of working here and the areas where you see room for improvement. We value your perspective and take your concerns seriously.
We acknowledge your frustration with promotions and perceived leadership effectiveness. While there is a clearly defined career path in our BDR organization, we sometimes move more quickly based on business needs. While we still base them on performance, we understand the need for more precise communication about these processes and are committed to enhancing transparency.
We also recognize the importance of adequate training and support for our BDRs. With a designated Training Program Manager focused on BDR efficiency, targeted training programs monthly will ensure managers and the enablement team provide the necessary support. Specifically, product training, upskill training, and tool refreshers aimed at enhancing our team's capabilities. We also have a BDR playbook that our managers follow, which defines the number of prospects added to a sequence daily.
Under the leadership of our new CMO, Peter Mahoney, we are actively revising our product marketing strategy to improve brand clarity and increase awareness of our GoTo IT products. These initiatives are still in the early stages, but we are committed to making meaningful changes to address your highlighted challenges.
Embracing a Growth Mindset at GoTo means taking feedback like yours as an opportunity to learn and evolve. We aim to acknowledge when we fall short and take concrete steps toward improvement. Your insights are crucial to our improvement and to creating a better workplace for everyone.
Thank you again for your honest and constructive feedback. Please do not hesitate to share any additional feedback or concerns, should they arise, with your People Business Partner.