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Hero Collective

Is this your company?

Sadly, the Cons Outweigh the Pros - Anonymous employee Hero Collective Employee Review

2.0
2 Nov 2022
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

In short: - One of the few advertising spaces where the majority of employees are BIPOC - Quick interview/hiring process (unfortunately also a con below) - Despite being a small agency, they offer pretty good compensation (and after you read the cons, this makes sense)

Cons

In short: - Skin-folk ain’t kinfolk — it’s a shame that there’s so much BIPOC talent in one place, and yet we run right out the door because Hero treats us the same way “white agencies” do - Ironically, for a Black-owned, multicultural agency, there are no internal D.E.I. practices or programs in place (remember y’all, discrimination goes beyond just racism) - There is no HR department, nor any employee safety/protection programs (for example, there is no sexual harassment training here — a NY state law) - During the interview/hiring process, there is little to no evaluation of talent, skills, experience, and capabilities — this is coming from a creative that had none of my interviewers nor hiring staff ask about my portfolio/relevant experience — not to mention, didn’t even get to meet with anyone on the creative team (this is a pro if you want/need to find new employment quickly, but rapidly becomes a con if not qualified/prepared for the actual work) - There is no proper managerial structure/hierarchy — I’ve seen creatives report to account people, people with no managers whatsoever (*raises hand*), and the CEO act like a creative director and completely re-do finished work - There is no performance review process, i.e., no programs; no goal setting; nothing measurable in place to track your work performance for promotions/raises - There’s a heavy reliance on freelancers and a task-to-talent workforce, i.e., creative files are all over the place, creative consistency is rare, and there is a constant need to onboard and off-board people - There is no structure for how each team/brand operates — project routes happen over email (instead of a separate program like Workfront), timelines are made up based on how long people “think” something should take vs. how long it actually does, on-boarding usually consists of information dumping on you rather than legitimate on-boarding documents/presentations, and files are “organized” in the wild, wild west of Google Drive where it’s anyone’s guess as to where a file goes or how it can be found - Work-life balance doesn’t exist — the expectation here is for you to plan your life around “work priorities” (this is a real thing a manager/team lead had said) - And unsurprisingly, given all the above, the turnover rate is wild — in the short time I worked here, I’d seen 8 people quit (the quickest someone gave notice was only after 2 weeks of working here) and 1 person get fired — and this is just what I saw on my teams, never mind the rest of the agency…

Explore other reviews about Hero Collective

5.0
8 Apr 2025
Recommend
CEO approval
Business outlook

Pros

Creative directors gave good briefs and then just let me run with it and bring my ideas to the table. Then the feedback was always on point. A simple change here or there and it brought it all up a level. Above all they trusted me to develop good work, which made me want to excelle.

Cons

None really. I was treated as a professional. I was respected for my talent and they pushed my work to be even better. I would not hesitate to work with them again, and again.

1.0
12 Feb 2025
Recommend
CEO approval
Business outlook

Pros

Good pay, remote work option

Cons

There are numerous drawbacks to working here. Creativity and individual expression are not valued, and the CEO micromanages projects inefficiently. Most skilled professionals have either left or been let go, leaving behind a toxic environment filled with egotistical coworkers who lack teamwork and support. Upper management is more focused on appeasing higher-ups than addressing the concerns of their employees. Overall, a terrible experience.

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