Pros
Team transparency is very high and work environment is highly collaborative. There is strong dedication to an iterative testing workplace focused on not getting too comfortable and constantly pushing the boundaries. The mission of the organization is wonderful and aims at a higher purpose than most Bay Area start ups. The senior leadership is also incredibly accomplished and focused on changing a broken system so that life for our parents, and each and every one of us is better as we age. Industry is also ripe for technological advances, making the work interesting and challenging on both a micro (daily) and macro level.
Cons
The challenge of working in a highly unregulated and somewhat antiquated market (small local business owners) is that standard marketing channels don't always apply. This isn't a con so much as a challenge. It is an ongoing challenge to reach our target audience, do so effectively in tandem with our sales organization and ultimately continue to find new and effective ways to reach our prospective partners.