Pros
Inkitt is one of the few places that actually sits between tech and media in a way that works. A manuscript comes in, real reader behavior tells you whether the story has legs, and the team turns that signal into a career for the author. I think about reader retention and narrative pacing in the same conversation now, which I didn't before.
Cons
The flip side is that the playbook doesn't fully exist yet. Some weeks you're inventing the process while running it. Energizing if you like ambiguity, exhausting if you don't. Worth being honest with yourself about which camp you're in before signing on.