Pros
I joined Loftey in the summer of 2018 and was quickly impressed by the volume of business not only the company was doing, but even rookie agents as well. Coming from a larger firm with high splits with high dues, and higher marketing costs, deals can come fewer and farther between. An agent can come to Loftey without any budget or experience, gain some essential training and start receiving qualified clients asap without resorting to posting (fake) ads or cold calling exclusive listings. Although there is an incentive for agents to generate their own personal business with higher splits. The company is always looking for creative ways to motivate agents whether with bonuses, contests or all-expense paid company events. The free snacks and stocked fridge doesn't hurt either.
Cons
The start-up environment does lend itself to some hiccups when it comes to communication. Sometimes processes or protocols change more frequently than at larger firms. I attribute this to growing pains. There is more oversight on every deal, which can be cumbersome for an experienced agent, but understood as the company wants to make sure every client has a good experience and no lead goes wasted.