Steep ramp & shifting targets: Expectations and KPIs can change quickly; short runway to hit full productivity in public-sector sales cycles that are inherently long.
Territory dynamics: Smaller-district focus and fluctuating enrollments can limit ASP and create forecasting whiplash; patch adjustments happen fast.
Enablement gaps: Sales motion, ICP, and procurement playbooks aren’t always fully documented; more structured onboarding and talk tracks for budget, security, and evaluation would help.
Cross-time-zone comms: Fast decisions can outpace documentation; clarity on “what changed and why” doesn’t always reach the field.