Best Job I've Ever Had. Bleeding Edge AR Innovation - with a Mission - Marketing Niantic Employee Review

5.0
29 Mar 2018
Recommend
CEO approval
Business outlook

Pros

Yes, you can go work on an novel augmented reality of a Porsche in your driveway that you can configure to your heart's delight. Or an Ikea couch perfectly positioned in the corner of your living room. Or a realistic zombie apocalypse at 30 fps. But what a blessing it is to work at a company that is at the intersection of wildly futuristic AR innovation AND incredibly positive social impact. Having just returned from watching Ready Player One, I feel even more blessed to be working on games that draw us back into the real world. How do you move in Ingress, Pokémon GO, and the upcoming Harry Potter Wizards Unite? Put one foot in front of the other, and go outside and play! Niantic games get gamers out into the real world - you sweat, you get sunburned, you freeze, you get snowed on, you get blisters on your feet.. And you meet real people in the flesh and bone. You help form real (not digital) friendships - relationship at work and between our players that last a lifetime.

Cons

You'll be surrounded by incredibly smart people, with brilliant ideas for the future of augmented reality. So you gotta bring your A game every day. And you'll meet the players of your games in the real world - all Niantic employees get to go to real live events as a perk of employment. So you'll hear from them directly what they like, and DON'T like, about your work!

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Niantic Response
8y
Thank you!

Explore other reviews about Niantic

5.0
20 Jan 2026
Recommend
CEO approval
Business outlook

Pros

The people, the amazing office, the work life balance, the benefits, 401k match

Cons

Niantic had few flaws and none that come to mind currently

3.0
12 May 2026
Recommend
CEO approval
Business outlook

Pros

Niantic has a unique mission and works on products that blend technology, gaming, community, and real-world exploration. The people are generally smart, passionate, and collaborative, and there are opportunities to work on creative projects with global impact. The company also offers a good learning environment for those interested in gaming, AR, live operations, and location-based products.

Cons

Priorities can shift frequently, which sometimes makes it difficult for teams to stay focused or understand how their work connects to the broader company strategy. Communication from leadership could be clearer, especially during periods of change. Some processes feel reactive rather than proactive, and cross-functional alignment can vary depending on the team.

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