Pros
Your colleagues (if they're staying)
Cons
Oneflow struggles with a clear strategic direction and lacks deep knowledge of the markets it operates in. The management team appears disconnected from local market dynamics, competitors, and industry trends, making execution difficult. Employee turnover is extremely high across multiple offices: • The most experienced team members in Stockholm have left. • The London office has been reduced by half. • Amsterdam sees half of its team change every year. • Paris has completely replaced its team multiple times. This constant restructuring creates instability and prevents long-term success. On the technical side, the objectives set by management are unrealistic. There is a significant gap between expectations and what is feasible within given timeframes and resources. Instead of a clear roadmap, priorities frequently shift, leading to inefficiencies and frustration among teams. Despite repeated requests from employees for clearer direction, no real decisions are made. It’s often unclear what some directors do on a daily basis, as there is little visible strategic leadership from certain individuals (without naming names). While Oneflow has potential, sustainable growth requires a leadership team that truly understands its markets, defines a coherent strategy, and takes decisive action.