A high performing tech firm with an excellent product plagued by incompetent and shady upper management - Anonymous employee Rokt Employee Review

2.0
15 Oct 2023
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

- Great work culture - Really smart and hardworking colleagues - Clear objectives and goal-driven - No office politics - Great employment benefits - Problem solving at every level (rewarding challenges)

Cons

The firm recently onboarded a new EXCO who brought in their ex-team and proceeded to change and remodel the way things work in the department without even trying to understand how the business works. Ultimately, this new management then decided to close down a remote office citing a change in business direction but in actual fact, it was due to them being unable to manage a satellite office in a different region and time zone (the irony of a global tech firm). The retrenchment process was less than desirable, and the months from before the announcement up till the final days were nothing but anxiety and stress-inducing as the entire process was handled atrociously (retrenchment packages were even miscommunicated!). You can even say they had no proper processes in place at all. The management also tried to hire replacement staff in the NYC office behind everyone's back (where the new management team is based) even before the retrenchment was announced. Upon being confronted, they feigned ignorance and were caught lying their way out of the confrontation by the team. They were then forced to bring forward the retrenchment announcement. The EXCO then delivered the retrenchment news and it lasted no more than 5 minutes, which further dehumanised and reinforced that this new management only treats their staff as mere numbers on a spreadsheet. The firm prides itself on its employee satisfaction and remuneration fairness, but the employees were all let go with substandard retrenchment packages when benchmarked against other reputable tech firms.

Explore other reviews about Rokt

5.0
10 Jun 2026
Recommend
CEO approval
Business outlook

Pros

There is an incredible amount of exposure here. Early on I was working on projects that mattered and getting in front of people that probably would have taken years of relationship building to foster elsewhere. Aside from high visibility and exposure you get a lot of ownership. Not just helping out on someone else's work, but actually building things and seeing the impact. The pace is high but so is the opportunity. If you're someone who likes being pushed and wants to grow quickly, there's a lot here for you. I've learned more in my time here than I expected to, and I'm definitely not the same person I was when I started.

Cons

The pace and expectations aren't for everyone. There's a lot of opportunity here but you need to be comfortable with ambiguity and taking ownership.

5.0
9 Jun 2026
Recommend
CEO approval
Business outlook

Pros

Rokt is the kind of place where you can grow fast if you're willing to put in the work. I've built my way up to senior leadership over my time here, that kind of trajectory doesn't happen without real investment from the company in its people. The work is genuinely complex and interesting: you're sitting at the intersection of technology, commercial strategy, and some of the biggest brands in the world. The caliber of teammates has been consistently high, and the culture pushes you to think bigger and challenge yourself. There's also a real emphasis on building leaders from within, which I've benefited from directly and tried to pay forward with my own team.

Cons

Fast growth means things move quickly and priorities can shift. If you need a lot of structure or predictability, it can feel like a lot. Ambiguity is part of the job, and not everyone thrives in that environment.

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