Oh how I miss what SOCi was, instead of what it has become - Anonymous employee SOCi Employee Review

2.0
4 Nov 2023
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

SOCi really used to be a great place. In my role I used to interact often with members of the C-Suite, including the CEO. Afif is a smart man and as strategic-minded as they come. When the company was half the size it is now, the culture was strong, and an infectious enthusiasm just seemed to permeate throughout the organization. It felt like we all were in the battle conquer the market, with Afif leading the charge. And my word did I love supporting him and the leaders underneath him.

Cons

As the company grew, some newcomers in mid to upper-level leadership began to flex their personal agendas in ways that eroded what was great about SOCi initially. What started out as a collaborative, results focused approach suddenly turned into a nightmare of micromanagement and unrealistic expectations from “leaders” who wanted to set their own course and justify their existence. They weren’t part of that high output growth that is no longer occurring, so they are now apparently trying to add value in ways to pat themselves on their backs regardless. Would I work for SOCi again if offered? That’s a question I’ve struggled with. I would follow Afif and his executive team to the end of the earth and back if asked. Hell I'd carry their bags on the trip. But under no circumstances would I ever again work for the middle management team that was hired above me. Their agendas betrayed what was great about SOCi when I started. Simply devastating.

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SOCi Response
2y
Thanks for sending in your feedback! We appreciate your kind words about Afif, and we agree with your positive sentiments. It’s important to us that SOCialites feel a sense of camaraderie and eagerness to conquer the industry. With Afif leading the charge, there is that strong enthusiasm and spirit that contributes to our company culture. The same can be said about the rest of the C-Suite and leadership at SOCi! We’re sad to hear that you do not feel the same regarding middle management, and how you felt during your time here. As a rapidly growing company within a fast-paced industry, we aim to bring in key hires to aid and sustain that growth. With that may come changes to strategy or some of the work we do, all for the shared goal of driving success. However, that doesn’t mean we will stop wanting to hear from employees like yourself about these elements - we continue to solicit this feedback through our twice-annual engagement survey, our employee focus groups that our Chief People Officer leads, and through our HR Business Partner team. As for our responses to reviews, we can assure you each review is read and responses are handwritten in order to address employee concerns in the review. While we do have a structure we follow to ensure fair and equitable responses, we want to make it clear that we intend to make sure employees, whether current or former, feel like they are being heard, rather than leaving them unanswered. We encourage you to reach out to sociexperience@meetsoci.com for any further feedback you have for us. Thank you for the contributions you made while you were at SOCi and we wish you all the best!

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5.0
3 Jun 2026
Recommend
CEO approval
Business outlook

Pros

I appreciate the company's strong focus on employee wellness and well-being. The company respects personal boundaries and encourages a healthy balance between work and life. Employees are trusted to do their jobs, creating a positive and empowering work environment.

Cons

.Like any growing company, there are areas where processes and execution can continue to improve. Cross-functional alignment and collaboration among leadership teams could be strengthened to improve decision-making and organizational effectiveness.

2.0
28 Jan 2026
Recommend
CEO approval
Business outlook

Pros

The people on the ground are great. There are many hardworking, talented individuals who do their best to support one another despite the internal challenges.

Cons

Product vs. Sales Gap: The product capabilities were overpromised, leaving the post-sales teams to deal with the fallout. Instead of a true SaaS offering, customers often treat the company like a service agency because the software doesn't reliably do what they expect. Customer Friction: Because of these product gaps, you are constantly dealing with unhappy customers. It’s a "whack-a-mole" situation with technical issues, making it nearly impossible to show long-term value. Internal Ghosting: When you need help with these customer issues, internal support is hit-or-miss. You’ll often find people talking in circles or simply ghosting you when things get difficult. Burnout and Turnover: Between the frequent reorgs and the stress of the product issues, morale is at an all-time low. Many people have either quit, been let go, or have had to take leave for mental health reasons. Pay was lower than industry average, so adding that to all the other issues above means it is not a sustainable place to work long term.

9
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