Most of the challenges I observed stem from growth and ambition rather than fundamental organizational issues.
Siteimprove continues to invest heavily in innovation, AI, digital experience, and new market opportunities. With that level of investment, priorities can occasionally shift as the company adapts to customer needs and market changes. Success often requires flexibility and a willingness to embrace change.
As the organization continues to evolve, there are opportunities to further strengthen cross-functional alignment and simplify execution across teams. This is a common challenge for companies balancing innovation with scale, and one that Siteimprove is actively working to improve.