From Industry Leader to Leadership Disaster - APAC Road to Failure - Creative Production Tag Employee Review

Since the appointment of the new APAC leadership team, the business has deteriorated beyond recognition. What was once a company with strong values, client trust, and employee pride has been reduced to a hollow shell where self-preservation is the only priority of the so-called senior leadership team. The culture has shifted entirely. Instead of collaboration, transparency, and accountability, we now face secrecy, mismanagement, and broken promises. The focus is no longer on driving growth or supporting clients, but rather on protecting the positions of a few individuals who deliver little to no value. Their strategy is simply to protect themselves, push accountability downwards, and reward cronyism over performance. Innovation is a word thrown around constantly, yet our technology remains dysfunctional, overpromised, and underdelivered. Clients are consistently let down, and the reputation we once enjoyed in the industry is now slipping away rapidly. The financial direction is equally poor. Instead of investing in growth, the approach has been to cut critical resources while creating new roles only to prop up a handful of incompetent leaders. This hypocrisy is evident to everyone internally, and it has destroyed employee morale. If Dentsu does proceed with this sale, the message to potential buyers is clear: remove the entire C-Suite in APAC who are clearly in over their heads. The rot starts and ends with them. Their incompetence, greed, and lack of accountability have driven this company into the ground. Until they are replaced with leaders who have both the competence and integrity to steer the business, there is no future here.