The is a certain amount of stature working for the company. It also opens doors for future career options. There is also the events that you can attend which is a bonus.
Cons
Twelve hour days are very common and sometimes you feel there is little recognition. It can sometimes be impossible also with the current economic situation.
Owner is genuinely nice, will find a way to pay you even if you miss target, brand is well known and there is a lot of freedom to be creative in the role