Pros
The owner and upper management really care for the employees. Diversifying the product portfolio is taking the business in the right direction for success. The company has enjoyed great success in the past, rallied through the Great Recession, and will enjoy success in the future.
Cons
The company is in a situation where there is a dwindling market for its core product. To address this, the company is actively expanding its product portfolio. As a result of the dwindling market, staff has been reduced significantly and salaries have remained stagnant for a few years. Due to the expansion of the product portfolio there is a light at the end of the tunnel and hiring has picked back up this year.