Pros
Passionate group of co-founders and early employees who are mission driven. Good mix of industry knowledge, business know-how, and hunger to learn more about our customer's greatest needs. There is a strategic plan and clear eyed vision for how to grow the business and TONS of opportunity to win the market. From a company perspective, it's also clear they are working toward a healthy culture. Weekly team lunch, all-hands meetings that are informative but also fun, healthy meeting dynamics, actively considering best ways to implement feedback loops, etc.
Cons
This is a seed-stage startup, so there is a lot of building the plane while you're flying it. Must be comfortable learning, asking questions, and documenting what you've learned. Work is allocated more by objective and outcomes, so need to be OK defining your own tasks on the way to accomplishing goals. For some, it might be a con that currently, everyone is expected to be in office most days (Wednesday is official work from home day). But there is a lot of flexibility when you can't make it in or are sick, etc.