Pros
Usual benefits associated with Danish companies (e.g. "free" lunch), a rather convenient office location, plus trendy subject matter (i.e. generative AI) to work with.
Cons
Usual flaws associated with SaaS startups: talking up the product beyond its actual capability to sell better, technical aristocrats are more protected in their employment than non-technical plebeians, marketing department is severely understaffed, treating sales/marketing hires as The Expendables (Sylvester Stallone would be proud), relying on multiple student assistants for cheap labour, and so on.