Positives and potential balanced out by frustrations and mediocrity. - Brand Marketing trivago Employee Review

Long-term strategy is an oxymoron here. Don't expect the company to stay committed to a vision for more than a year. No understanding of how to build/maintain a brand. There's a reason all competitors have passed by even though trivago should have great brand recognition. Marketing strategies still based on what worked in 2016. For all the constant strategic changes, the company is surprisingly slow to adapt to newness. The website and product feel stale and the marketing does as well. It doesn't look like a company/brand that's ready to compete in 2023. "That would be a lot of work" is a valid reason not to pursue a project/initiative. Data is used as a replacement for decision-making instead of a factor to be considered. The product does not innovate and lead the consumer on a unique experience. It just replicates pieces of experiences of other websites.