Great Product, Problematic Culture - Marketing vidIQ Employee Review

3.0
7 Apr 2021
Recommend
CEO approval
Business outlook

Pros

The company genuinely values helping people succeed on YouTube. While this may sound like a marketing gimmick, this does actually matter to the team from top to bottom. The tech behind vidIQ is genuinely impressive, with some very talented people putting in work to make it better, more reliable, and more useful every day. The company is remote-first, with a lot of cool perks and bonuses that stem from that.

Cons

Despite the company being relatively small and growing actively, very few opportunities for career growth are present. Instead of investing in existing team members who have experience with the product and the customer base, external upper management is hired and placed above the existing employees in the command chain. A greater problem is the company’s culture. Remote work can lend itself to tribalism, indirect communication, and mistrust. This should be prevented by the top management, but sadly it isn’t. As a result, the working atmosphere feels toxic and rife with talking behind each others’ backs. While working here, you may not get direct and clear feedback about your work. Praise is infrequent and is usually given to a select few superstar employees. The company makes efforts to communicate overall objectives and goals, but on the tactical level it’s very prone to sudden shifts and swerves. While this is normal for a growing business, the reasons for these changes are not always communicated well and usually are presented in a “you are doing this now” kind of way. Layoffs happen suddenly, without providing any chances for the employee to keep their position, remain within the company, or even say goodbye to the team. While firings are a normal thing for any business, the abrupt way they are being done is very disrespectful to employees. All in all, this leaves an impression that your work does not matter that much and you are easily replaceable.

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vidIQ Response
5y
Your experience and feedback are important. We appreciate you taking the time to leave this review. We aim to continuously build an amazing product and cultivate a positive culture here at vidIQ. We're glad to hear your feedback on our committment to our technology, your talented co-workers, and the perks that come with being a remote company. When it comes to career growth and performance feedback, we are developing processes this year that will help to foster and provide structure around these discussions. We appreciate your feedback on how we can make enhancements to company culture and communications. If you have any additional thoughts, please feel free to email hr@vidiq.com.

Explore other reviews about vidIQ

5.0
19 Apr 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Smart, super collaborative team, and a People Ops function that is approachable, ALWAYS responsive, and genuinely cares about employees. Good opportunities to take ownership, grow, and make an impact.

Cons

Fast-paced environment often leads to shifting priorities.

1
5.0
3 Oct 2025
Recommend
CEO approval
Business outlook

Pros

vidIQ gives you a high degree of independence, You're often given a high level objective, but it's up to you to determine how best to achieve it. No micromanaging here. The culture really values innovation and expects everyone to come to the table with new ideas. Colleagues are constantly learning the latest trends, experimenting with new tools, and sharing updates with the team. Exploration and testing ideas are gold here, failure is celebrated because it means you are trying something new. There is a strong emphasis on AI, which makes it an exciting place to work if you're interested in learning and working with new technologies. It’s a customer-obsessed company, the CEO is always looking to shape the messaging and product to give creators the best experience possible. Leadership is approachable and strikes a good balance between understanding complex situations and making quick, confident decisions.

Cons

It’s a very fast-paced company. With so many important initiatives happening at once, it can sometimes be tough to juggle priorities.

2
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vidIQ Response
6mo
Thank you for taking the time to share such a thoughtful review. It’s great to hear that the culture of independence, experimentation, and customer focus has come through so clearly in your experience so far. We want people to feel trusted to figure out the best way to approach their work, and it’s encouraging to hear that this style is working well for you. It’s also good to know that the emphasis on innovation and AI has been energizing. Staying curious and trying new things are big parts of how we operate, and it’s great that you’re feeling that momentum on the team. We appreciate your feedback about the pace, too. With so many initiatives moving at once, things can definitely feel fast, and your note about keeping priorities aligned is an important reminder. This is something we continue to work on as we grow. Thanks again for sharing your experience. We're glad you’re here and appreciate the perspective you bring.
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