The implementation/ business approach is diabolical.
The bottom line is, strategy is effective a clear narrative is shared across an organisation and revenue growth is seen.
The objective results so far:
multiple rounds of lay offs
Stale revenue
employees confused and unsecure
non-sensical pivots every few months
Communicated/justified that this is an 'inevitable part of start up life'
when in reality these are founders and senior leaders who are better placed in stale big corporations, they are not equipped to lead a start up business.