If you ever wondered what it was like to have a amnesiac lead your creative department, send Innocean your book.
Eric Springer is the the creative equivalent of a cat chasing a laser pointer across the floor. Ideas that were valid at 10am are sitting on the discard pile by 4pm. Want an explanation? Too bad. Eric didn't know why he liked it in the first place, so there's no way for him to tell you why it is now invalid.
Want clarification on what the creative vision is for any given assignment? Good luck. Pull back the curtain and there's nothing there. Eric's idea of inspiring his employees is recalling his five favorite campaigns from the eighties and nineties and telling you why they worked. I'm pretty sure that's about the time he stopped forming new memories.
Want to walk into an edit bay and have the CCO who's reviewed a project every step of the way act like he's seeing the entire concept for the first time? Again, send Innocean your book. You wouldn't believe me if I told you how often this actually happens.
On the plus side, my fake laugh has gotten really good over the past year. Did I mentioned that Eric is also incredibly thin-skinned and tries to fire anyone who voices any criticism (constructive or otherwise) on his creative decisions?
