Process Over Product: There’s a focus on process management and appeasing high-dollar clients over desperately needed core platform optimization. This is a direct result of prioritizing client management leadership over technical and product expertise.
Sales and Delivery Misalignment: The sales and solutions architecture teams operate with little constraint, frequently selling capabilities the platform cannot readily support without significant effort and/or added expense for the merchant. Internally the product and engineering teams frequently derail roadmap priorities to build custom solutions for new merchants.
Platform Disparity: The experience of merchants and consumers is inconsistent. There is a lack of feature parity between ecom platforms, (Shopify App users, BigCommerce users, and Custom/API merchants all have different, often confusing, experiences).
Slow/Misdirected Innovation: Platform improvements are slow, often prioritizing management of substantial technical debt and playing catch-up, rather than leading with core subscription features. This results in minimal innovation in the platform's fundamentals, making it inflexible for modern DTC stores with complex promotional needs.
Painful Onboarding: For custom/API merchants, post-sale handoffs are poor. Initial kickoff meetings often leave the customer feeling blindsided by the substantial technical effort and complex scope required for implementation. Shopify app users, though easier to onboard, are often left underwhelmed by the platforms lack of features and. flexibility.