TAXI Reviews

Senior personnel choices hit-or-miss... arguably in decline since its glory days... expanded its network too fast and spread its best talent too thin which depleted the powerhouse main agency... Amsterdam and NY acquisitions arguably cost more than they were worth and i don't mean money... different factions, surprising amount of infighting, a bit of a boys club... PR efforts for itself always better than the reality... work is more sizzle & pop than relevant... strategy group is weaker than it should be... TV is cute but no true talk value.... digital is still trapped in the era of Flash microsites and banners... integrated doesn't really happen... too top heavy... way too many ecds/creative directors/brand leads/acds for its size just look at their website... main Toronto office has become complacent with safe work while other smaller offices don't all pull weight... has lost its edge in identifying the best emerging talent and using them to fill the ranks as people leave... refuses to learn the right lessons from mistakes... ecd level up is disconnected from the work and the operations that go on daily... no way to tell how the wpp takeover is going to change the place... has a real crispin complex

They still think they're a hot shop, and that employees will put in the hours for the glory. They haven't been top 5 in years. A laughable strategy team. Terrible, lazy briefs. They don't value loyalty in the slightest. Don't expect to be rewarded for yours. Management has lost the plot.