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Big step for Fruugo: we’ve introduced our company values. Why now? Because as we grow, we want to be intentional about the culture we’re building; the kind of place where teams collaborate well, decisions are consistent, and great work is recognised. Our values give us a shared language for “how we do things here.” They’ll help us move faster with clarity, strengthen teamwork across locations and functions, and keep us aligned on what matters most for our customers and partners. You’ll see these values embedded into how we hire, onboard, develop, and celebrate wins. That is so they’re lived, not just written.
