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Victoria’s Secret & Co. opened fiscal 2026 with continued momentum, exceeding expectations on the top- and bottom-line. We delivered double-digit sales growth across Victoria’s Secret, PINK and Beauty and saw broad-based strength across our business, supported by compelling product assortments and emotionally resonant storytelling that is deepening customer engagement. We also announced that we are raising guidance for fiscal 2026, reflecting our outstanding performance in the first quarter, continued momentum, and confidence in the year ahead. For more highlights on the quarter, see our earnings release here: https://lnkd.in/eYEa93f9
Tuesday, we began trading under our new ticker, VSXY, and marked the moment by ringing the Closing Bell at the NYSE. VSXY is our commitment to be closer to her, move with her, and grow alongside her - showing up across product, experience, and culture with more relevance, intention, and connection than ever. This reflects a sharper expression of who we are, rooted in confidence, individuality, and the belief that every woman defines sexy for herself.
Introducing VSXY - our new ticker symbol and a reflection of who we are today and the business we’re building. We believe sexy is deeply personal, and means something different to every woman. VSXY represents our commitment to putting her first and celebrating sexy on her terms. Read more in this note from CEO Hillary Super on what this moment means for the company: https://bit.ly/43iv9oq
PINK SoHo is here. Our new standalone store brings PINK’s bold, playful and irreverent spirit to life. Pink polka dots, the iconic PINK dog, and exclusive SoHo product fill the space - each detail designed to feel expressive, social, and made for our PINK customer. Come experience it for yourself at 500 Broadway!
Looks like the trip finally made it out of the group chat. Next up: your packing essentials. Meet the first two volumes of PINK’s Summer Series campaign: Girls’ Getaway and Book the Trip, Bring the Besties. Inspired by early summer energy, each launch is designed to deliver fun, freedom and feel-good confidence. In Book the Trip, Bring the Besties, culture-shaping photographer Shaniqwa Jarvis captures the spirit of a girls’ trip with Jazmyne Joy, Valerie Batalla and Cori-Lynne. The collection features playful staples like stripes, polka dots and heritage gingham, styled for carefree days with your crew. Girls’ Getaway stars real-life influencer sisters Quincy and Chloe Whipple and celebrates sisterhood and shared summer moments. Photographed by fashion favorite Emma Louise Swanson, the campaign highlights effortless warm weather looks made for wherever summer takes you. Together, these launches reflect how we create product and storytelling around the moments that matter most to our customer, brought to life in ways that are unmistakably PINK. 💖 Shop now: https://bit.ly/4cvc5Zy
Victoria’s Secret celebrates the many forms of motherhood – recognizing that while every journey is different, the extraordinary impact of a mother never changes. Featuring Jasmine Tookes, Elsa Hosk, and Adriana Lima, this year’s Modeled After Mom campaign brings Mother’s Day to life through authentic moments of motherhood, highlighting confidence and beauty as they show up every day. We’re also proud to partner with Spread the Jelly, a cultural platform dedicated to motherhood. Through social-first interviews with campaign talent, the partnership spotlights meaningful milestones they’ve shared with the brand. To help make Mother’s Day extra special, we’ve launched our Mother’s Day Gift Shop – a thoughtfully curated edit, from pajamas and robes to perfume and candles, made just for her: https://bit.ly/4sPWTuQ
This month, VS&Co is proud to celebrate the launch of the Village – our newest Inclusion Resource Group dedicated to supporting parents, caregivers and allies across our organization. Throughout April and beyond, the Village embraces the theme “It Takes a Village,” highlighting the power of connection and community in helping us grow, thrive and succeed together. We’re proud of the Village’s focus on creating a space where associates can connect, share resources and learn from one another while navigating the balance between family life and professional responsibilities.
Victoria’s Secret & Co. is proud to be recognized in WWD Beauty Inc.’s 2025 Top 100 Beauty Companies ranking. Beauty continues to be a powerful growth engine for our business, driven by a strong innovation pipeline and expanded offerings across Victoria’s Secret Beauty and PINK Beauty. Fragrance remains our secret weapon - an emotional category that builds loyalty and connection in a way few others can. That emotional resonance is translating into meaningful growth, with significant runway ahead. We’re excited to keep reimagining how customers discover and experience beauty. Read the full list here: https://bit.ly/3OSNkxk
Victoria’s Secret turns up the heat with the launch of our Season of Strapless summer collection starring two-time WNBA All-Star Angel Reese. Angel makes history as the first-ever WNBA player to headline a campaign for the brand, building off her trailblazing debut at the Victoria's Secret Fashion Show as one of the first professional athletes to walk the runway. Season of Strapless spotlights the new Invisible by Victoria’s Secret Strapless Collection featuring wear-tested designs with innovative inner-grip technology that holds strong, secure and sexy every time. The collection also debuts Bombshell Bronze, an extension of America’s #1 fragrance*, inspired by golden-hour glow and sun-soaked summer memories. From sun-kissed days to bronzed nights, Season of Strapless celebrates confidence and owning your shine – brought to life through innovation, cultural relevance and customer connection. Read more in ELLE: https://bit.ly/3PUTtJH
At Shoptalk, our CEO Hillary Super shared the key to our transformation at Victoria's Secret & Co. is about rediscovering the core of what made the brands meaningful to so many, and having the courage to re‑imagine how we show up today. These elements are shaping the next chapter and deepening our connection with customers around the world.
