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Last week we celebrated our 6th idealo Collaboration Day! 🎉✨ It was an all-round successful day, and it was wonderful to reconnect with so many idealos in person, which was one of the intentions we had when we created the concept of Collaboration Days: opportunities for all idealos to get together, network, learn and share ideas. The theme of this year's Collaboration Day was "For our customers". That's why we invited idealo users to share their experiences with us. Curious about what else happened? Check out the video to find out more! 🎥 #idealo #idealolife #collaborationday #knowledgeexchange
We are happy to present our third idealo sustainability report to you today! 🌱 As a company, we aim to establish an environment that encourages responsible consumption, climate protection, and social engagement. We are committed to promoting these values for our customers and as an employer for our employees. 💚 In this report for 2023, you will gain insights into our projects, changes, as well as the milestones we’ve reached in the areas of Climate & Environment, People, Society, and Product. Here is the link to the report: https://bit.ly/3RIvETy #idealo #idealolife #sustainability #sustainabilityreport #csr
“It’s a constant learning process. You gain new insights every day, and it never gets boring!” 📊 Meet Daniel Rubach, Head of Paid Search. “My team manages the ads you see at the top of your search engine results on Google, Bing, and others. For example, if you’re looking for the latest iPhone 15 Pro and see our idealo ad at the top, we’ve hit the mark. And we don’t just do this for one product, but for millions of them across our European markets. What fascinated me from the get-go was the immediacy of placing an ad and seeing results basically in real-time. Within seconds, you can judge whether it was effective or not. Also, no two days are the same in this industry – it’s always dynamic. New competitors enter the market, consumer buying patterns change, and factors such as the layout and product changes on the search engines themself have a big influence on our daily and long-term business. When I accepted my current leadership role, it was challenging because I was leaving the role I was familiar with and was uncertain whether I’d succeed in my new role. It was a gradual process, but eventually, I found joy and confidence in leading the team. The atmosphere at idealo is just fantastic! We’ve got a bunch of amazing people here, and they’re the heart and soul of our company. Everyone is extremely friendly, which is why I love being here. Plus, the little perks like our cosy office, delicious breakfasts, and the chance to learn new things make it even better!”
“Der Preis ist WOW und immer LOW: idea-lo, lo, lo, lo, lo, lo, lo, lo.” 🎶 (English: The price is wow and always low: idea-lo, lo, lo, lo, lo, lo, lo, lo.) Our earworm-worthy brand campaign is ready for round 2! As Alicia Heise, Head of Brand at idealo, explains: “With our first idea-lo-lo-lo campaign two years ago, we set off a real confetti bomb: Loud and colorful, it drew people's attention to our brand and literally stayed in their ears. Now it's time to breathe new life into this recognition potential and focus more strongly on our product to best serve all phases of the marketing funnel, from awareness to consideration to action.” And the message of the spots featuring relatable new as well as recurring characters? “We want to show people with the iconic catchy tune and positive imagery: Saving money can be so easy and, above all, really fun when you find your personal bargain. It’s a reason to celebrate!” You can read the full press release with further information here (in German): https://www.idealo.de/unternehmen/pressemitteilungen/neue-idealo-brandkampagne-2024
Here's to Pride Month! To what we’ve achieved so far - and the way we still have to go! 🌈 We will honor this occasion by raising awareness and fostering open discussions and education on the topic as it’s our diversity that makes us stronger – as a community and as a company. This year’s Pride Month started in May already - with the annual hoisting of the Pride Flag by Queerseite, the overarching Axel Springer queer employee network, at our office in the heart of Berlin. Later this month, our idealo LGBT+ ERG queer id. is organizing a panel discussion, and we’ll be joining our company network colleagues on the AS CSD truck in various German cities. 🧡 Want to learn more about Diversity & Inclusion at idealo? https://bit.ly/4bKw97k
Missed our panel discussion on "More than Siri and Alexa: Women's Voices in AI" last week? Don't worry – the recording is now available! Gain valuable insights into the importance of women's representation in AI, challenges, tips, and opportunities. 💙 Watch now 👇 #idealo #idealolife #WomenInAI #AI #IWD2024 #InternationalWomensDay
