They wanted me to create an entire campaign for them as their take-home assignment. Unless you offer to pay people for doing that amount of work, it’s totally unethical and a red flag.
Interview questions [1]
Question 1
1. Please create a campaign for Visiocrest called “Explore More Challenge”.
We want people to get out in nature, to go camping, hiking, to explore the outdoors. Find a mechanism that encourages people to explore more, a contest idea and make sure they include their use of our products.
Find an attractive prize that will say experience, adventure, fun with your loved ones in the wild. Our products are not the prize.
Info about the brand and products:
Visiocrest Range Finders
Visiocrest Night Goggles
Deliverables:
1. Video Script for the Campaign Video
Present the campaign and the mechanism of the challenge, what do people have to do, what are the steps they have to take, what will they win.
2. Campaign Newsletter
Write the copy for the newsletter that will be sent to our customers announcing the start of the campaign, what they have to do to participate + what they can win
3. Create the Headline ( CTA) for the campaign
2. Create a blog article for Visiocrest with the title: “ 5 reasons you should go hiking” Write a 500 words article on this subject, including the following keywords:
Night vision goggles Infrared binoculars Night vision scope Night scope binoculars Range finder
Range finder binoculars
Mention also our Visiocrest products as a way to enhance their experience.
3. Create a sales oriented landing page for the Visiocrest NVG 400 model.
Product Info:
- 4” viewing screen
- 2x Zoom
- 1300 ft viewing distance
- 5 adjustable infrared levels
- 5 brightness settings
- waterproof
- needs 8 AA batteries
- long lasting batteries
- HD photo & videos - records & playback- 3 hours of footage
- comes with: cleaning cloth, hard case, usb cable, neck strap, RCA video cable, 32 GB
memory card
- can be used both night & day
