I applied online and they reached out asking for free work before the initial interview. They said the ask should take 45 minutes but it was actually a week of work. I dropped out.
Here is the ask =
Objective:
a. Develop a high-level marketing plan that outlines how you would acquire, engage, and retain new patients for this service, leveraging both B2C (patient acquisition and engagement) and B2B (PP affiliate
engagement) strategies.
b. Assume your high-level goal is to drive 100,000 new telehealth consultations for birth control in 2025 while keeping marketing costs steady and driving strong refill rates.
2. Key Deliverables:
a. Strategic Approach: Outline your approach to creating brand awareness, driving patient acquisition, and fostering engagement and retention for this new service.
b. Data-Driven Decisions: Describe two specific KPIs or metrics you would prioritize to measure the success of this marketing campaign and explain why.
c. B2B Strategy: Describe how you would engage Planned Parenthood affiliates to promote and adopt this service within their regions. Outline one co-marketing opportunity you would suggest.
d. Communications: Write a short (3-5 sentences) email to Planned Parenthood affiliates introducing the service and how it benefits their patients.
3. Bonus Question (Optional, if time allows):
a. PPD’s marketing budget is limited. Propose one low-cost experiment you would run to test patient engagement or acquisition for the telehealth service. Describe what you would test, how you would execute it, and what data you’d use to make decisions on scaling it.
