They majorly get to know you more, as a person how you are, how passionate you are and utmost important is depth of thought. Also as it's a soft skills company they majorly check that too.
Pretty straightforward interview process, first interview is where we get to know each other, the second round is an assignment and if everything works out then there is a 3rd interview with the founder
Interview questions [1]
Question 1
What are your interests and educational background?