General Managers assist first-line managers to achieve their goals and also ensure that all teams within a unit are functioning well. Their specific duties and the scope of work of these professionals vary depending on the company and industry they work in, but may include: • Developing key performance goals and managing the performance of staff • Creating and implementing strategies for business growth • Hiring new staff within a department or business unit • Ensuring that departments or units deliver quality offerings to clients • Working closely with account managers and other senior staff to retain clients • Developing new solutions to meet client needs • Improving internal processes for better productivity • Overseeing large projects and interpreting performance reports • Managing the budget and monitoring the financial health of a location or business unit