Associate Brand Manager Interview Questions
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Associate Brand Manager interview questions shared by candidates
Tell me about a time when you led a project from start to finish
7 Answers
Tell me about yourself, do you have a family?
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Not yet, I just looking for good work and make myself stable before let’s anyone come t my life. Less
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That question violates federal law. You should have reported especially after you did not receive an offer, I would not be surprised that since you circumvented the question the interviewer did not take you seriously Less
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Are they allowed to ask that?
Tell me about a well marketed product
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Kraft Macaroni and Cheese is the only one that most people think of and has been an icon of this company. Less
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Choose a product and speak to the 4Ps. Product positioning and target consumer, pricing, distribution (place) and promotion (how they are getting their message to their consumers and is it aligned with the positioning). Less
You are an ABM for Chips Ahoy. You notice that sales/revenue is up 5% compared to last year but your total share of the cookie category has declined 5%. How do you explain this apparent contradiction?
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Basically I mentioned that I would want to know what was happening with my existing competitors. Where they experiencing the same thing? In the end, the answer the interviewer was looking for was.....Yes, sales/revenue was increasing for Chips Ahoy, but the cookie category was growing at a faster rate (because of new entrants into the category) than sales/revenue. Less
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Is this some sort of joke question seriously ... Category is growing faster than you are that's how you lose share no brainer Less
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You rose the price. Ly vs ty. Ly comps vs unit comps.
Behavioral question related to previous working experience
3 AnswersWhats your biggest risk within your career?
3 Answers↳
giving to much passion and receiving no support but demands
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Getting laid off
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Found excellent read: bit.ly/faang100
Why do you want to work at Colgate?
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Colgate is one of the best companies in the world that I would like to work for in social interaction with the people around me., especially the young and inform them about it. Marketing for them on social media to create awareness at different stages during the day and night. Less
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Its a MNC company first,then this is matched to my dream because it is a famoush company everyone know about this product and company it will improve my communication skill presentation skill public speaking skill each and ever skill i want to improve and it will give me growth and good salary its better than other places i worked before i am verry exciting to work with this company if i get a chance to work with it i'll do my best and growth for this company Less
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Really focus on what attracts you to Colgate. It can't be about their location relative to where you live. You have to do the research - beyond the Colgate website. Do store visits, talk to friends about what products they like/dislike. Less
What is a brand you admire?
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How comfortable are you with numbers?
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Not anyone But I'm heard about Uniliver