Reviews by job title

61 reviews
5.0
3 Feb 2023

Great place to work

Anonymous employee
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CEO approval
Business outlook

Pros

Wellness benefits, FTO, everyone that works here is passionate and smart

Cons

Lack of transparency at times from leadership

5.0
15 Dec 2025

Great place to work!

Anonymous employee
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Pros

I really like working at Basis Technologies. All employees, leadership, and executives want what's best for the team and the company. We have a very flexible work schedule and environment, good benefits, commitment to inclusion, and positive feedback culture.

Cons

We undergo more restructuring in some parts of the company than I'm used to, but I usually feel it is well explained by leadership.

3.0
21 Feb 2023
Recommend
CEO approval
Business outlook

Pros

Loads of opportunities for growth Employer values the employees Great benefits Work life balance

Cons

- Not fully transparent - the company had large layoffs recently and the leadership team had always advised that layoffs wouldn't occur.

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Basis Technologies Response
2y
I’m delighted that you enjoyed Basis’ growth opportunities, our strong employee-centric values, excellent benefits, and our dedication to work-life balance while you were with us. Regarding transparency, we take our commitment to honesty seriously. Business decisions, including the restructure of our team earlier this year, were made after careful consideration to ensure the long-term stability and growth of our company and clients. While we understand the concerns, our leadership team always strives to make the best decisions for the organization. We appreciate your feedback, and we'll continue to prioritize open communication and transparency in all our operations. (April Weeks, EVP Media Services & Operations)
1.0
11 Feb 2023

Misaligned Values

Recommend
CEO approval
Business outlook

Pros

- Great benefits - Many nice people

Cons

- Lack of transparency on pricing while touting transparency - Unprofessional leadership - Favoritism, yet lack of feedback - Values incongruent with actions (namely integrity) - Not doing what's in the best interest of clients, only what's in the best interest of revenue

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Basis Technologies Response
2y
Thank you for sharing your feedback. I’m pleased to hear you appreciated our great benefits and team members. Regarding your concerns, we take them seriously. Basis strives for transparency and integrity in all aspects of our business, and we regret if this has not been your experience. I appreciate your advice to prioritize customer interests and agree that long-term success is built on trust and client satisfaction. We continually assess our business practices to ensure they align with our commitment to both clients and employees. Thank you for being a part of our organization, and I wish you the best in your future endeavors. (Emily Barron, Chief People Officer)
4.0
30 May 2023
Recommend
CEO approval
Business outlook

Pros

Lots of good and fun people

Cons

Exec leadership lacks vision or focus. Goals were set too high without taking a look at marketplace and product development

4.0
28 Feb 2025
Recommend
CEO approval
Business outlook

Pros

Great culture, tons of different verticals to try, good leadership, flex Fridays year round, outstanding benefits

Cons

Gets really busy and that can stall promotion and opportunity, underpaid for geographic market

3.0
14 Dec 2023
Recommend
CEO approval
Business outlook

Pros

Basis Technologies is an innovative company with really smart people and a strong advertising platform for both mid-market and enterprise organizations. I was always very impressed with the caliber of employees across the organization. The company offered generous benefits including extremely competitive healthcare, mental health support, and flexible time off (FTO). From my observation, the best roles to be in at the organization are in sales leadership or client services leadership because those roles are given a lot of visibility and influence inside the company.

Cons

I think one might find that their experience at Basis Technologies feels like a bit like a bait and switch. Through the interview process and in the onboarding process, the company claims (and I believe aspires) to be a place that has a positive team-oriented work environment and culture where everyone can succeed while working towards the best client outcomes possible. Unfortunately, I found that my employee experience was full of favoritism, unreasonable workloads, micromanagement, and lack of upward mobility. The goalpost for career development (lateral move, promotion, etc.) constantly changed, and there were never clear guidelines to ultimately advance at Basis Technologies. The compensation model for client services employees was also weighted so it was really difficult to predict income or earn compensation relative to the work being performed. Procedure and policy shifts were rolled out in an extremely chaotic and disorganized fashion, which contributed to confusion and burnout. For an entry- to mid- level employee, Basis Technologies is a really frustrating place to work - I often found the role robotic and truly felt like I was just a number.

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Basis Technologies Response
1y
Thank you for your thoughtful review. I'm thrilled to hear you appreciated the innovation, talented team, and generous benefits at Basis. It’s great to know that our healthcare, mental health support, and flexible time off were highlights for you. I’m sorry to hear about your negative experience with leadership. That’s not the experience we want nor expect for our people. I appreciate your advice on fostering a more personalized experience and ensuring clear communication. Your insights will help make meaningful improvements. Thanks again for sharing your experience and contributing to our growth. (April Weeks, Chief Investment & Media Officer)
5.0
14 Jul 2023

Good Company

Recommend
CEO approval
Business outlook

Pros

- fantastic culture - great benefits - flexible time off and piloting a 4 day work week - growth path is straightforward

Cons

- low pay - leadership doesn't invest in entry/low level talent - remote based work but leadership is reluctant to approve any relocations

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Basis Technologies Response
2y
I appreciate your positive feedback on our culture, benefits, and flexible policies. We actively work to align our entry level pay and relocation policy with industry averages and our talent philosophy and will continue to assess. Thank you again for your input and contributions so far at Basis! (April Weeks, EVP Media Services & Operations)
1.0
8 Feb 2024
Recommend
CEO approval
Business outlook

Pros

Smart people and decent benefits

Cons

Culture: The company preaches about having a great culture, and as someone else here mentioned, they love their best workplace awards. However, a great workplace is not the reality for a lot of people. Many experience intense micromanagement, unreasonable workloads, and favoritism. Basis cares more about following processes than producing results for their clients, making it a challenge to manage clients while keeping your boss happy. You'll see many reviews mention a "honeymoon phase" with Basis. It seems like that is just the time it takes for employees to realize that what they're being told by leadership differs from what they're actually experiencing. “4.5-Day Work Week”: You’ll notice that Basis has really been pushing a puff piece about their adoption of a 4.5-day workweek. What they’re not as open about is the fact that employees are still expected to work during the 0.5 day they are given "off". In the Summer of 2023, Basis rolled out "Flex Fridays". Every other Friday, Basis would have a full-day Flex Friday, and in between, employees were given half-day Flex Fridays. Flex time is positioned as time for Basis employees to rest or take care of things they wouldn’t normally be able to do during work hours. What is important to know here is that flex time isn’t time off. You are 100% expected to respond to clients if it’s something emergent (which managers will have you think is 95% of requests) or work if you haven’t completed everything that was on your plate that week. Most individual contributors end up having to work during this time, often with less support. Layoffs & Lack of Transparency: There have been 3 rounds of layoffs since last spring, which they keep calling “restructures”. Re-branding layoffs as restructures feels a lot like an attempt to save face and prevent their employees from looking for jobs at organizations that are more stable. Basis claims to be a great place to work for parents, but they’ve laid off employees on mat leave and others who were pregnant. They also laid off employees who had been with the company for over 10 years without notice. They couldn’t even be bothered to schedule an all-hands call about the second round of layoffs and instead sent a pre-recorded video the day after layoffs occurred, delivering the news to employees. They didn’t meet sales goals last year, which isn’t shocking considering the chaotically rolled-out restructuring of the org in Q1 of ‘23. Instead of taking accountability, leadership seems happy to blame lower-level employees who, at the drop of a dime, were expected to learn entirely new job descriptions and processes that had many holes. Compensation: Very little to say here; compensation was disappointing. They determine your pay based on the city you live in as opposed to experience or value you’re bringing. You’ll be lucky to get a meager 3% “merit raise” once a year if your boss doesn’t tank your PAD review. Managerial Experience: I encountered significant levels of micromanagement that reached the extent of bullying at points during my time at Basis Technologies. While I had a manager that was notorious for micromanagement and being difficult to work for, I believe that the director position is inherently problematic because they are incentivized to micromanage. With limited involvement in client responsibilities, directors often seek recognition by overly supervising their subordinates. Diversity: Claims to foster an inclusive environment, but what that means is they offer the opportunity to join an employee resource group. The groups are run by employees that either identify with a marginalized group or have a common interest. Employees who choose to participate are expected to complete projects related to these groups outside of working hours, increasing the burden on employees from said marginalized groups. The people that join these groups are usually fantastic and have their heart in the right place, but what’s being asked of them is neither fair, nor effective. Clients: Because Basis is having a hard time meeting financial goals, they are unwilling to say no to clients, contributing to sinking morale. Because of this, there are times where individual contributors are expected to do things like log in on holidays to complete unreasonable requests. Also: if you have a problematic client, don’t expect your manager or leadership to do anything about it if dollars are on the table.

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Basis Technologies Response
1y
Thank you for sharing your detailed feedback. I’m glad to hear you value the benefits and the people at Basis. We have always been committed to continuous improvement and we stand by our commitment to DEI, a healthy culture, and to offering some of the best flexibility options in the industry. At the same time, we know there’s always room for growth and improvement, especially after the changes and challenges over the last few years. Your insights will help us in this ongoing process. Please don’t hesitate to reach out to me directly if you’d like to discuss your feedback further. (April Weeks, Chief Investment & Media Officer)
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