Pros
- Market need exists if company can get their act together. But, the number of customer prospects that currently have aligned business models is small. Success will depend on whether company can invest in technology to expand the market. They have their work cut out for them.
Cons
- CEO and her husband (co-founder) are inexperienced. This is their first tech company, and it shows. - The CEO doesn't appear very friendly and doesn't interact with the rest of the org enough. Is always on the phone. Feels like she doesn't care enough to build relationships across the company. - The "tech" is basically a highly dated prototype. The code is messy and not well understood. There's minimal test automation. There are tons of issues, and fixing any one of them has the potential to break something else. It also lacks sophistication, and doesn't do what the company's marketing claims. Fixing this will require a complete rewrite. - The few customers that we do have are unhappy, but don't really have a choice right now due to lack of available substitutes. But, the competitors are coming.
