Sinking Ship - Senior Living Advisor A Place for Mom Employee Review

2 years ago the company was sold to a group of investors, who sucked all the cash APFM had built up and used it to fund their other projects. Leads were never great before, but after this happened, it was like someone just turned off the faucet (ahem, marketing). Not to mention one of the companies the investor group owned, owned a subsidiary, was a direct competitor to APMF. Google caught wind of this, and started to blacklist all organic SEO as they thought it was a monopoly on in the market, so lead volume and quality plummeted. Revenue has been going steadily down the past 2 years, so much so, that there were no quota increases during that time. That sounds like a great thing, but in sales, that’s a bad sign. Cut to last year, they get rid of the CEO who was actually good natured but could no longer take the company where it needed to go, and replaced him with Larry. At first it seemed like Larry was the man for the job, saw lots of opportunity, and everything was going to be fixed. HA. His idea of fixing things was to hire a bunch of upper management that does nothing to increase revenue, and have no idea how senior living works. He also extended working hours to 9pm on weekends, cut Christmas Eve as a holiday, and then has employees “volunteer—aka managers tell you pick 3 company holidays” to work. He really wants this place to be like Wal-Mart, open 24/7. When asked about work/life balance, he said he does not believe in that. To make your numbers, you have to work well over 40 hours a week. However, if you log over 40 hours a week and go into overtime, you are reprimanded, and told that you aren’t utilizing your in office time efficiently. How this place has never been sued is beyond me. Then cue Covid-19. The company was already a wreck before the pandemic, but now that no one unless they absolutely have to, wants to move their loved one into senior living, the bottom fell out. He spent all the company’s money on consultants and hiring all of his friends for top dollar positions, so they weren’t even able to weather 1 bad month without having to furlough 190 employees. Those employees had no warning; they were sent an email. April was another bad month, so in May, they got rid of another 90 employees, who had tenure and were top producers. This is in addition to the layoffs back in December. If you are still employed there, you are being micromanaged to death over “metrics”, which don’t actually generate any revenue or mean anything but gives regional managers, who are also worthless, a spreadsheet to critique and discuss on their zoom calls when they are berating their Senior Living Advisors. This virus has just exasperated their poor financial and business decisions that has plagued this organization the last few years.