There is a weird split dynamic because this company largely manages properties for 3rd parties. Rentals should be the priority in training and coaching since they are the majority of revenue, but because all the insurance and lock revenue goes to Extra Space and only a flat fee is charged by Extra Space to run the location, almost all of the focus of the middle management and trainers is on insurance and lock sales, which again, Extra Space takes 100% of the revenue on. From a business standpoint, it doesn't make sense. We'll end up like McDonald's where they are more a real estate company than a place to buy hamburgers, or worse because we aren't focused on the core business, despite what anyone else says, the lived reality isn't what they say.